Why blog?

Guest post by Award winning Business Woman, Joanne Dewberry

Search Engines love Blogs. Why?? The content is always fresh and new, with regular posting, categorised content and search engine friendly links and addresses. A business blog is the ideal place for Search Engines to find the type of content they love and with it you can rank very highly! Here are my top tips to blogging

  • Mind map topics, themes and ideas – relevant to your business. This will give you a basis for your posts, do this at least once a month. Take into consideration weekly/monthly features, reviews, guest posts etc.
  • Schedule in these posts – this means you can spend a small amount of time writing in advance and your blog is active when possibly you aren’t. Blogging is all about time management, if blogging isn’t your main business then you NEED to schedule blogging in making it part of your routine. Once your content is regular you will start to build up a following.
  • Social media promotion – use facebook and twitter to promote your blog and encourage more readers.
  • Commenting – commenting helps to show other people how influential you and your blog are. In the beginning getting the first few comments can be difficult, think about 1) ending the post with a question 2) write in a style that helps to encourage comments and feedback 3) use your fanpage to promote your post and question what people think – see image below. To show how grateful you are and to keep people commenting respond to the comments made. Also is good etiquette to pay attention to what your commenter’s blogs are about and comment on theirs. You may also find their blog useful to you i.e. guest posts etc.

But the best tip of all JUST DO IT!! Get blogging!!

JoanneDewberry.co.uk has produced a booklet Blogging for Business and how you can develop an effective business blog for beginners. £5 including P&P – purchase online at www.joannedewberry.co.uk
Joanne Dewberry – Dorset Business Mum of the Year 2010
Multi Award Winning Small Business Owner, Mummy of 3, and business blogger

 

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