“Education is the most powerful weapon which you can use to change the world” Nelson Mandela
I spent last week educating people, one by one, about how to fit and wear a bra. It was definitely powerful, and I even had people using the words “life changing“, in what they’d learnt from me, and the Bra Lady team.
Sometimes we don’t think what we’re doing is important. Or that if we’re “only” helping one person that it’s not enough, so we won’t bother. Why do we do that? If you’ve had children, you’ll know that you can spend hours helping a child to learn one small thing. Or watching them learn – to walk, to use a crayon, learn to read, ride a bike. We wouldn’t NOT spend time with them to help them with that development step would we? We want them to learn.
The bra fitters from Bra Lady team felt exhilarated with each person they educated. They talked about the ripple effect – if we educate one person, they’ll talk to someone else, who’ll tell another person what they’ve learnt. We will never quite know the impact of our work last week. All we know is that we’ve affected the individual lives of 100’s of women, which we know will in turn ripple out to 1000’s more in time.
Remember the saying, “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”? Each person you educate, or share some of your knowledge with will be impacted in some way to make a difference in their life and possibly the lives of others.
It can be hard when you’re running a business to see the impact you’re having on other people. They may buy a product or service from you. They may tell other people about your product or service. They may never tell you how much they’ve benefited from you. But they have. We usually hear from disgruntled people, rather than happy ones!
So if you’re struggling to see the impact you’re making, remember that you are – one person at a time. Keep educating your target customers, and be consistently available to talk to them about the benefits of your product or service, and they’ll come to you when they’re ready. Sometimes it’s that consistency which will have the biggest impact on others. Just by “being there” is the support that some people need in their lives.
How do you educate others day by day? Do you think of what you do as educating? Could you share more knowledge so people can learn more from you and understand you, your product and/or service more? Customers are usually those who know, like and trust you and the brand, and the product. How are you helping them to know, like and trust you each week?
If you need help with this aspect of growing your business, book a free 20 minute explore call and let’s work it out together.